The New Standard for Real Estate Listing Videos
Real estate listing videos have gained tremendous popularity over the last several years, acting as an invaluable asset for real estate agents. Whether by using a personal YouTube channel or featuring videos on a company website, these videos have allowed for increased interest from homebuyers across the nation. Not only do the videos increase the number of quality buyer leads for a listing, but they also act as a specialized marketing tool for increasing overall awareness of an agent or agency. Many listing videos tend to follow a predictable pattern of home images with classical music and a monotonous narrator in the background, which can nearly lull viewers to sleep. However, there are some agents who dare to be different. A real estate agent for Houlihan Lawrence of New York, Brian Murray, broke away from the lackluster pattern of a typical listing video when he starred the homeowner’s golden retrievers in his video . In efforts to create a custom theme for the proper...