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Showing posts from January 26, 2014

The New Standard for Real Estate Listing Videos

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Real estate listing videos have gained tremendous popularity over the last several years, acting as an invaluable asset for real estate agents. Whether by using a personal YouTube channel or featuring videos on a company website, these videos have allowed for increased interest from homebuyers across the nation. Not only do the videos increase the number of quality buyer leads for a listing, but they also act as a specialized marketing tool for increasing overall awareness of an agent or agency. Many listing videos tend to follow a predictable pattern of home images with classical music and a monotonous narrator in the background, which can nearly lull viewers to sleep. However, there are some agents who dare to be different. A real estate agent for Houlihan Lawrence of New York, Brian Murray, broke away from the lackluster pattern of a typical listing video when he starred the homeowner’s golden retrievers in his video .   In efforts to create a custom theme for the property a