SI Real Estate Tampa and The Beaches

Tampa Real Estate Pulse: Our market is again on the move in 2012 and we are reminded that our local market is above national averages. What’s your pulse? We would like to know how the real estate market in your area is doing. Tampa has seen significant increases in the last couple of months in both home sale prices and mortagage applications. With the continous flow of foreign investors coming with cash,Tampa's housing market is sure to pick up in 2012.

If you were one of the 111.3 million people who watched the Super Bowl, I’m sure you have an opinion on which commercial you enjoyed most. Whether you liked the punches being exchanged by auto makers, or dancing M & M’s, you may have noticed one that was out of the ordinary. The Century 21 thirty second spot was the first real estate commercial to be aired on Super Bowl Sunday in 21 years! The commercial featured Donald Trump, Deion Sanders, and Apolo Ohno. You may ask yourself, “is this really going to make people pick up the phone and call a realtor”? No, that was not the intent says Bev Throne, Chief of Marketing for Century 21. Their goal was to plant a real estate seed in Super Bowl viewer’s minds, and use this as a springboard as the busy spring home selling season approaches. The National Association of Realtors estimates that 4.5 million real estate transactions will take place in 2012, which in turn, equals 9 million agent commissions. The idea was to provoke a buying a...