Real Estate Super Bowl Commercial: What Do You Take from It?

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If you were one of the 111.3 million people who watched the Super Bowl, I’m sure you have an opinion on which commercial you enjoyed most. Whether you liked the punches being exchanged by auto makers, or dancing M & M’s, you may have noticed one that was out of the ordinary. The Century 21 thirty second spot was the first real estate commercial to be aired on Super Bowl Sunday in 21 years! The commercial featured Donald Trump, Deion Sanders, and Apolo Ohno. You may ask yourself, “is this really going to make people pick up the phone and call a realtor”? No, that was not the intent says Bev Throne, Chief of Marketing for Century 21. Their goal was to plant a real estate seed in Super Bowl viewer’s minds, and use this as a springboard as the busy spring home selling season approaches. The National Association of Realtors estimates that 4.5 million real estate transactions will take place in 2012, which in turn, equals 9 million agent commissions. The idea was to provoke a buying and selling thought process that people who are watching at home may have never considered. Hopefully the numbers that the NAR predicted are spot on or lower than what will actually come to pass. The National Association of Home Builders recorded 29 more cities to the list of improving housing markets. This is the sixth month in a row that has seen such increases. News releases such as this, paired with expensive 3.5 million dollar Super Bowl commercials will hopefully add a feeling of confidence for anyone thinking about investing, selling, or buying a home in the coming year. SI Real Estate offers highly personalized, multilingual, full-spectrum real estate purchase and sales services. We are a boutique for sophisticated investors, select owners or renters who may be upgrading locally, or those making traditional relocations to Tampa. We also provide turnkey landlord and tenant management. Blending comprehensive insight into the Tampa Bay area with international perspectives for a worldwide clientele, we like to think that “SI Real Estate is Global Real Estate in Every Way!”

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